Daily Archives: January 29, 2015

Is Our Enthusiasm Misdirected?

Super Bowl Fans

For the past two weeks the news is filled with Super Bowl hoopla! “Deflate-gate.”   Marshawn Lynch’s refusal to say something coherent to the media.   And of course, anything relating to quarterback Tom Brady. His hair. His toboggan. And his wife, Gisele!

Advertisers are jockeying for position to get their ads seen in advance to create excitement. NBC announced they’ve sold all their Super Bowl ads. The average price for a 30 second spot during the big game is a record-setting $4.5 million!  Continue reading

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