Tag Archives: Nike

October 14, 2013 · 7:09 am

Word of the Week: Victory

Nike

Twenty-five years ago the advertising agency of Wieden and Kennedy teamed up with a fast growing shoe company, Nike, to produce the most iconic slogan in all of sports “Just Do It.”

To celebrate and  commemorate this anniversary, Nike has recently launched a new ad campaign called “Possibilities.”  The first 90 second commercial featured NBA super-star LeBron James and Tennis champion Serena Williams with actor Bradley Cooper narrating.  More ads have been released in the past few weeks.

The “Possibilities” ads proclaim you are capable of more.  Push your perceived limitations.  Overcome your challenges.  Just Do It!

The commercials are engaging.  Motivating!  Inspiring! A brilliant move by Nike.   But do you know what Nike means? Did you know Nike is a Bible word? Continue reading →

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July 31, 2012 · 7:34 am

Find Your Greatness

“Find Your Greatness” is the theme of the new Nike ad.  Since Nike is not an official sponsor of the 2012 London Olympics, they cleverly  initiated a marketing campaign featuring athletes in towns named “London.”  Little London, Jamaica.  East   London, South Africa.  And even a health club called London Gym in London, Ohio!  But here’s the really neat part of the ad. Continue reading →

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January 25, 2012 · 6:09 am

The Victory of Faith

Do you wear Nike shoes?  If you watch TV, I know you’ve seen a Nike commercial and heard the  slogan “Just Do It.”  But do you know what Nike means?  Did you know it is a Bible word?

In Greek mythology Nike was the goddess of victory, who presided over all military and athletic contests.  The Greek word nike” (nee’kay) is the word for victory in I John 5:4. “For whatever is born of God overcomes the world. And this is the victory that has overcome the world–our faith.” Continue reading →

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