Word of the Week: Victory

Nike

Twenty-five years ago the advertising agency of Wieden and Kennedy teamed up with a fast growing shoe company, Nike, to produce the most iconic slogan in all of sports “Just Do It.”

To celebrate and  commemorate this anniversary, Nike has recently launched a new ad campaign called “Possibilities.”  The first 90 second commercial featured NBA super-star LeBron James and Tennis champion Serena Williams with actor Bradley Cooper narrating.  More ads have been released in the past few weeks.

The “Possibilities” ads proclaim you are capable of more.  Push your perceived limitations.  Overcome your challenges.  Just Do It!

The commercials are engaging.  Motivating!  Inspiring! A brilliant move by Nike.   But do you know what Nike means? Did you know Nike is a Bible word?

In Greek mythology Nike was the goddess of victory, who presided over all military and athletic contests. The Greek word nike’ (nee’kay) is the word for victory in I John 5:4. “For whatever is born of God overcomes the world. And this is the victory that has overcome the world–our faith. 

Our word of the week is victory.

Those born of God will face conflicts, controversies, and confrontations. We can either be conquered or we can be the conqueror. But because we are born of God and belong to God, we have the resources to be victorious in our various contests. Consider the possibilities as you are faced with spiritual challenges.

(1) You Can Achieve Victory over Temptation.

The same writer warned about the lusts of the flesh, the lusts of the eyes and the pride of life (1 John 2:15). Many a Christian has fallen prey to these foes. But through our faith in the Faith we can achieve victory. Sometimes our surrender to temptation is excused with the refrain, “I am only human.” True. But through faith, God has given us super human resources to fight and find victory. God has promised a means of escape (1 Cor. 10:13). You can win the battle with temptation. Just do it!

(2) You Can Attain Victory over the “thorns of the flesh.”

Paul spoke of his struggle with the “thorn” in 2 Cor. 12:7-10. We’re not told the nature of his thorn, but it was hurting Paul. It was something Satan used to impede his progress, to hamper his effectiveness and frustrate his faithfulness. But Paul prayed. God didn’t remove the thorn. But through God’s grace and Paul’’s faith, he found the strength to subdue the troubling thorn.

Through grace and faith, we too, can be victorious over the thorns of sickness, pain, personal problems and vexing circumstances. You can win the battle with the “thorns of the flesh.” Just do it!

(3) You Can Accomplish Victory over discouragement.

Discouragement can sap the strength out of us. It can deplete our energies, exhaust us physically, drain us mentally and weaken us spiritually. Discouragement is a device of the Devil. It undermines the love in our homes, cripples the work of the church and enfeebles our faithfulness.

Yet, we can muster the courage to overcome this fatal feeling. Through our faith, we can see a brighter tomorrow and know that one day all of our troubles and trials will pale into insignificance when we see Jesus. You can win the battle over discouragement. Just do it!

Will you be vanquished or victorious? The conquered or the conqueror? A winner or loser? The choice is yours. The next time you see one of these new commercials, remember that Nike means victory. Know that as a Christian the possibilities are endless. You can experience the victory of faith. And believe (that with God’s help), you can just do it!

–Ken Weliever, The Preacherman

4 Comments

Filed under Word of the Week

4 responses to “Word of the Week: Victory

  1. An as our bro Dan reminded us last we we wage our war from a point of victory as our savior has already overcome so if we stand in that victory we shall always be victorious. Amen bro Ken.

  2. Sam Fowler

    I was having a similar study in preparation for a series on the 7 churches of Revelation. (With the focus being on “those who overcome” (nikao)). John used this word often (most of NT writers) to describe the life and goal of those who would be faithful (nikao – overcome, have victory over – root – nike). Jesus spoke vividly of those things that Christians must overcome and likewise those things that they would receive as those victorious in belief and obedience. He includes this at the close of every address given to the congregations of those ancient brethren of Asia.

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