Daily Archives: October 14, 2013

Word of the Week: Victory

Nike

Twenty-five years ago the advertising agency of Wieden and Kennedy teamed up with a fast growing shoe company, Nike, to produce the most iconic slogan in all of sports “Just Do It.”

To celebrate and  commemorate this anniversary, Nike has recently launched a new ad campaign called “Possibilities.”  The first 90 second commercial featured NBA super-star LeBron James and Tennis champion Serena Williams with actor Bradley Cooper narrating.  More ads have been released in the past few weeks.

The “Possibilities” ads proclaim you are capable of more.  Push your perceived limitations.  Overcome your challenges.  Just Do It!

The commercials are engaging.  Motivating!  Inspiring! A brilliant move by Nike.   But do you know what Nike means? Did you know Nike is a Bible word? Continue reading

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