“We’ll leave the light on for you” was the tagline for a famous, decades-long commercial for Motel 6, first ad-libbed by spokesman and radio personality Tom Bodett.
Bodett’s down-home, folksy voice and personality became synonymous with the brand for over 35 years. “We’ll leave the light on for you” wasn’t flashy or clever. It didn’t promise luxury or unique amenities. It promised rest, safety, and a welcoming, clean place for weary travelers. Continue reading
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